Michelin Tires | Winter, Performance & All-Terrain

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Michelin TiresSince its founding in 1888, Michelin has been a leader when it comes to rubber meeting the road. Now they are the world’s No. 1 innovator in tires, especially in Canada. Michelin’s history dates back to humble beginnings in France, originally founded by two brothers who wanted to find ways to improve on bicycle tires. As the company continued to blossom, Michelin also became a marketing innovator by introducing the Michelin Star, now the highest global accolade a restaurant can earn. While the Michelin Guide seemed like an innocent way to promote restaurants, the original writers were instructed to favor restaurants outside of city limits so that people would take longer drives. Michelin’s biggest contribution to tires has to be their invention of the Radial Tire, technology that literally has spread to every tire available for any car, truck, or SUV, thankfully for all our Canadian and international customers we have this technology available due to our largest Michelin tire inventory in Canada. Since supplying the tires for the renowned Bugatti Chiron top-speed run, they can also say they are the fastest passenger tires in the world. With prestige like this, it’s no wonder that Michelin is a top tire producer in the world, competing with Bridgestone, Continental, Goodyear, and Pirelli. Being an innovation leader means that Michelin tires can be found a huge variety of applications. Whether it’s for your sporty sedan, off-road pickup truck, or family SUV, there’s a Michelin for you that can provide an optimized driving experience. Michelin’s product line is not only of the highest quality but extremely diverse. From high performance tires like the Pilot Sport Cup series, to the tough duty all-terrain power of the Defender, and everything in between. In addition the X-ice series gets great reviews from our winter customers but Canadian and international, no matter the location. It doesn’t matter if you’re from Toronto, or Calgary, or Vancouver, the Michelin X-ice line will perform and impress.